Users will soon have a fresh option that permits them to lessen the volume of artificial intelligence-produced media appearing in their feeds. This step comes as the platform revealed that it presently contains over 1 bn AI-generated clips.
Pilot Phase and Launch
The update is undergoing trials over the next few weeks before a global launch. This development aligns with a rise in content created by AI, fueled by emerging video-generation tools.
AI Proliferation Online
It has been noted that nearly 10% of the quickest rising content creators on a competing service primarily display content made by AI. A considerable share of this material is considered low-quality AI content, a term for substandard, mass-produced content that is often nonsensical or dreamlike.
“We know from our community that a lot of users enjoy content created using AI tools, including computer-generated images to science explainers, and we want to give people the power to adjust the amount of that, based on their own choices,” said a platform representative.
AI on the Platform
TikTok disclosed that there are currently over a billion videos on its network labeled as made with AI. In total, over 100 m media items are submitted to the app every day, making clips made by AI a relatively small portion of its complete catalog.
How to Adjust Settings
Users will be able to reduce or increase the amount of AI-generated videos they view by opening the “manage topic” setting in the app and choosing AI-made media. Other topics that can already be modified under the setting cover news, clothing, aesthetics, and choreography.
Platform Guidelines
The platform’s guidelines mandate content makers to identify lifelike artificially created content, and it prohibits dangerous deepfakes of well-known individuals or emergencies. Any realistic AI video that is unmarked can be deleted under its community policies.
Furthermore, the platform will henceforth add an artificially created label to content created with its own AI tools, or flagged by an cross-platform project for identifying content made by AI. This measure is aimed to deter users from seeking to bypass the disclosure requirement.
AI Literacy Programs
The platform is additionally establishing a $2 million awareness program for experts and organizations to develop learning resources about ethical AI use. This initiative will assist educational bodies specializing in educating coding and technology.
Moderation Strategy
The video-sharing app has justified its safety measures, amid discussion over plans to cut jobs for hundreds of content moderators in Britain. The company is set to reduce 439 jobs in its trust and safety team in the UK capital, with labor groups and online safety experts voicing alarm that staff are being displaced by machine-led review.
A company official clarified that human moderation would continue to be important, but automated tools can shield workers by filtering out the most graphic content prior to it gets reviewed by humans. The company stated a significant reduction in explicit and harmful content handled by safety staff over the last 12 months due to the use of its machine learning processes.
“We think that it’s essential to balance staff and AI to maintain a secure environment,” she said. “We’ll have staff as part of that process, but we further consider it’s highly necessary to reduce exposure to harmful content as swiftly, which is where a extensive automated help is proving valuable work at speed.”
